Vidio gained a 218 percent increase in daily active users for sporting content, halved app release time from one month to two weeks and enabled creative brainstorms for more than 100 team members with Google Workspace.
Among Indonesia's OTT landscape, Vidio stands out as a local player who deeply understands local audiences. Its four content pillars distinguish Vidio from others, namely sports, live streaming TV, licensed content, and Vidio originals, where sports and originals play a pivotal role in driving customer stickiness.
Vidio broadcasts popular sports events, including the World Cup, Premier League, UEFA Champions League, NBA, and BRI Liga 1.
Its strong infrastructure also allows Vidio to stream matches to millions of viewers without hassle, earning Vidio recognition from Google and Akamai as one of the best-practicing platforms in APAC.
Besides sports, Vidio likewise believes that local content is also the key to winning the local market, where relevancy is crucial. With this insight, Vidio commits to investing in Vidio originals.
Vidio has collaborated with many of Indonesia’s best actors and filmmakers to produce the best-quality local content and has released more than 70 titles since 2019, establishing Vidio as the leading platform with the most original titles of any OTT in Indonesia.
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Indonesia
https://www.vidio.com/categories/52-home-page
Vidio gained a 218 percent increase in daily active users for sporting content, halved app release time from one month to two weeks and enabled creative brainstorms for more than 100 team members with Google Workspace.
Google Workspace Results
218% growth in daily active users for sporting content
• Enhances customer loyalty by halving app release times from 4 to 2 weeks
• Supports creative mission by enabling remote brainstorms for 100+ team members
• Streamlines decision making through unified snapshot of objectives and key results
From the Premier League to the FIFA World Cup Qatar 2022, and more than 70 popular Original Series,
The Over-the-Top (OTT) platform thrives on the ability to launch live campaigns, special events and unique mobile app features for a varied and dynamic user experience. This entertainment mission requires close coordination across diverse teams such as product development, engineering and marketing.Â
With nimble action essential in delivering real-time satisfaction, Vidio needs the most versatile productivity solution available to bring together teams in hybrid work environments on developing new content and product offerings. Working with partner
"Our future depends on the speed at which we can innovate in the live streaming space," Ismail Hasbullah, Vice President of Operations at VIDIO. "Google Workspace enables us to unleash creative energies by helping teams across divisions work together anywhere, anytime."
Driving an innovation roadmap for the future of Indonesian live streaming
"Our future depends on the speed at which we can innovate in the live streaming space. Google Workspace enables us to unleash creative energies by helping teams across divisions work together anywhere, anytime." – Ismail Hasbullah, Vice President, Operations, Vidio
For its success, Vidio relies upon what it calls quarterly roadmap planning for its streaming offerings where different units such as product development and engineering must come together to chart the course of the upcoming three months. In addition, Vidio also organizes ad hoc events that the team must rush to prepare within days to stage a successful rollout.
With
One key advantage Hasbullah cites is connectivity to third-party apps to seamlessly brainstorm ideas. Next, he says the team benefits from polling to vote on best ideas to execute, and the ability to send reactions on presentations without disrupting the session. Lastly, he says minutes-of-meeting automation is crucial to providing a reviewable record of the brainstorm.  Â
"For creative collaboration in a hybrid environment,
Reducing product release cycles through creative deployment of Sheets
"Our dynamic, collaborative and intuitive project tracker built on Sheets enables us to streamline the process of launching new offerings and content smoothly. We're able to address problems before they happen, progressing swiftly to launch." – Ismail Hasbullah, Vice President, Operations, Vidio
Before adopting Google Workspace, Vidio experienced app release cycles of one per month. Unsatisfied with this pace, the platform began using
In the past, the team encountered difficulty discovering the root cause of delays in app release, with information distributed across different files and documents. The unified Sheets tracker enabled all teams to detect the cause and address it, as well as gain a pinpointed view on which project areas are behind schedule. This allowed the team to be on the same page with clear directions on status, updates and next steps.Â
"Our dynamic, collaborative and intuitive project tracker built on Sheets enables us to streamline the process of launching new offerings and content smoothly," says Hasbullah. "By allowing team members to anticipate and overcome potential obstacles, we're able to address problems before they happen, progressing swiftly to launch."
As a result, Vidio has been able to reduce its release cycles for new apps to its mobile platform from more than a month in 2019 to two weeks. The use of Slides, Sheets, and Meet for weekly hybrid engagement also helped Vidio coordinate across divisions on daily feature deployment, with two deployments per day now the norm.Â
According to Hasbullah, faster release times enabled by Sheets drives even more innovation, thanks to the speedier feedback Vidio can obtain from viewers. "Halving our release times benefits us by delivering greater flexibility to address user needs and business needs, crucially bringing faster user feedback on new product launches to spur a virtuous cycle of innovation," says Hasbullah.
He adds that Sheets benefits Vidio in another key way, which is fighting content piracy. For every sporting match, there are hundreds of links that need to be taken down on multiple platforms. Sheets helps Vidio track the links and makes the process more efficient by not needing to double check each account.
Streamlining strategic planning to boost MAU with powerful presentations on Slides
"Google Workspace gives us unified tools we can leverage to drive a coherent vision across top management. This makes decision making at the highest levels of leadership more efficient, so we can be more agile as a corporation." – Ismail Hasbullah, Vice President, Operations, Vidio
All of the collaborative efforts come together in pooling the project developing and campaign organization into a strategic program to achieve targets for increasing monthly active users (MAU), which have grown from roughly 4,000 in its first year to more than six million.Â
For this goal, Vidio leverages
"Google Workspace gives us unified tools we can leverage to drive a coherent vision across top management," says Hasbullah. "This makes decision making at the highest levels of leadership more efficient, so we can be more agile as a corporation."
A powerful partnership to optimize Google Workspace features and facilitate onboarding
Vidio and PointStar collaborate closely to identify what Vidio must do to improve the efficiency of their work with Google Workspace. Together with PointStar, Vidio can maximize the use of Google Workspace Enterprise for operational efficiency, by developing best practices for features ranging from Sheets to
PointStar also provided training for Vidio getting the employees up to speed with Google Workspace features for smoother onboarding, especially those who have been accustomed to working on other productivity solutions. The cloud consultancy was also instrumental in providing Vidio best practices for optimizing
Overall, Vidio no longer worries about the security of company files and data as Google Workspace Enterprise ensures that user data remains safe and protected. The storage solution using Google Drive securely stores files with features such as data loss prevention and automatic backup.Â
"There's no limit to the dynamic solutions we can build on Google Workspace," says Hasbullah. "Working with Pointstar, we're able not only boost our operational efficiencies but develop the future of video streaming in Indonesia and beyond with peace of mind."
*Google Workspace was formerly known as G Suite prior to Oct. 6, 2020.
Deployment Partner (Google Workspace authorized reseller)
About PointStarPointStar is a cloud transformation leader on a mission to transform business organizations across the globe with industry-leading services. Based in Singapore, PointStar is one of the region’s earliest cloud solutions providers, transforming over 3,000 business organizations.