
Online-only grocer Ocado Retail trusts its tech stack to help it overcome the challenge of remaining profitable and managing a massive product catalog. It saved £85,000 by consolidating its collaboration solutions with Google Workspace, and was an early adopter of Gemini. This tech-driven approach helps them to streamline operations and pass the savings onto its customers.
Ocado Retail is the UK's largest dedicated online-only grocery supermarket. The company offers nearly 50,000 products and prioritizes balancing high-quality service and affordable costs. It continues to expand its offerings and improve efficiency by adopting emerging technologies.
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UK
https://ocadoretail.com/

Online-only grocer Ocado Retail trusts its tech stack to help it overcome the challenge of remaining profitable and managing a massive product catalog. It saved £85,000 by consolidating its collaboration solutions with Google Workspace, and was an early adopter of Gemini. This tech-driven approach helps them to streamline operations and pass the savings onto its customers.
Google Workspace Results
Improves efficiency to grow in a low-margin industry
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Saved £85,000 on software licenses by consolidating productivity in Google Workspace
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Reduced data retention and management costs
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Centralized company data in Google Drive to improve data-driven decision-making
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Empowers users to customize and automate workflows with Gemini
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Collaborate in real time with external business partners on joint projects
Succeeding in the grocery retail space requires companies to manage a high volume of products alongside narrow profit margins. Threading this needle requires organizations like
Prioritizing innovation to drive value for customers
“We've always seen ourselves as an innovative company. Part of that involves placing innovative technology and business partners at the center of our IT strategy, so when we were reevaluating our productivity solution, there really wasn't a decision to be made. The answer was Google Workspace.” - Kieren Johnson, Head of IT, Ocado Retail
Ocado Retail offers nearly 50,000 grocery products in its online store — compared to the average 30,000 in traditional large supermarkets. It manages this volume through its joint hardware and software strategy. "Being technology-first means updating our warehouse robotics to offer shorter lead times and exceed customer expectations, as well as recognizing where we can implement new software," says Johnson. "This includes large data science initiatives, as well as becoming an early adopter of generative AI."
As part of these ongoing growth efforts, Ocado Retail partnered with Google Cloud Premier Partner,
During Ocado Retail's initial migration to Google Workspace, Devoteam's IT review process helped consolidate software licences, improve the company's data retention policies, and ultimately save Ocado Retail £85,000. Since then, the partnership has evolved, focusing on finding new ways to make Ocado Retail even more efficient to better serve its customers. "Our industry has incredibly thin profit margins, so the more efficient we can be day to day and reduce waste, the lower we can set prices, and the better value we can pass on to our customers," Johnson adds.
Powering daily workflows with Gemini
“People used to have to wait for some IT project to automate away mundane and repetitive tasks. With Gemini, we've had users come to us and share new ideas and ways to improve.” - Kieren Johnson, Head of IT, Ocado Retail
With these additional tools and resources, Ocado Retail has found its teams are looking forward to finding new ways to work. In 2024, the company decided to run a pilot for Google Workspace with
Throughout the company, Ocado Retail is using Google Workspace with Gemini to automate notetaking and summarization for meetings, and its marketing team is now using Gems to quickly create "back of pack" copy, the in-depth product details on individual pages, for its massive product catalogue. "Back of pack copy can easily be dull and boring — just relisting the package details," Johnson says. "Our marketing team has fed our tone of voice guidelines into Gemini to help write individualized, branded content. We can suggest recipes or make jokes and generally make our products more appealing to shoppers."
The Ocado Retail team also uses
Improving cross-team collaboration with real-time data access
“Migrating nearly £3 billion of products to a new platform is a frightening undertaking. I don't know how it would even be possible without being able to collaborate in Google Docs or Google Slides live on Google Meet calls together.” - Kieren Johnson, Head of IT, Ocado Retail
Ocado Retail continues to work closely with Ocado Group on major infrastructure initiatives, such as migrating across retail sales platforms. Since both organizations use Google Workspace, they're able to easily share and collaborate on projects in real time. "Migrating nearly £3 billion of revenue to a new platform is a frightening undertaking," Johnson says. "I don't know how it would even be possible without being able to collaborate in
As the company facilitates more and more cross-team and cross-company meetings and projects, its trove of internal data grows. Johnson and his team want to centralize as much data as possible in Google Workspace and
Google Cloud Premier Partner
DevoteamDevoteam has been a Google Cloud Premier Partner for over a decade and is an awarded Google Cloud Managed Services and generative AI services provider. Its team of 650+ Google experts with 10 Google Cloud specializations has helped hundreds of organizations grow with Google Cloud, and moved over one million users to Google Workspace.